Bryan Stolle from Mohr Davidow offers a 10-step toolkit on Sandhill.com for software and tech companies in these difficult times. I've seen too many "conserve cash" posts, which is fine short term, but they ignore that hiding under a rock is not an effective long-term strategy -- understanding your customers' new needs and responding to them effectively is. I like that he sees value in bringing in experts who can shift the current thinking, shake up the status quo and discover a new way of doing things:
He also puts much more executive attention on sales and increasing marketing -- counterintuitively -- which are good ideas worth checking out.
Each company is different, in different markets, competitive situations - there is no one size that fits all.