One of the most overlooked steps I see most entrepreneurs make in the early stages of going from idea to company is assessing their market opportunity. This month's Tennant Consulting Times gives you ten steps to make sure your market opportunity will lead to business success. Sometimes, applying the ideas to your business is the hardest part -- so I've included a couple real-life stories for good measure.
If it's still March 2008 when you read this, visit my home page to and subscribe to TC Times and you'll receive the article immediately - and after that, visit my newsletter archives and look for "Assessing Your Market Opportunity" - both are free. Plus the newsletter has another fun YouTube video this month on the perils of Internet research that I think you'll enjoy!
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