Want to increase the value of your tech startup? Prove your company can predictably, cost-effectively sell your solution. Many founders struggle early in their company's development, particularly if they have never organized and run a sales operation. What are the key success factors? What are the common pitfalls? And how does your sales organization need to grow and change over time?
Join me on Monday, November 12, 2007 for the EBIG Startups/Venture Capital SIG Meeting. We are delighted to have Steve Crepeau, founder of True Sales Results as our speaker. Steve has been a VP Sales at several B2B venture backed startups and with publicly traded companies, and is willing to share his experiences and case studies from the last 18 years.
In this session, you will learn:
- What are the key success factors for creating a sales organization
- Some case studies illustrating characteristics of successful early stage sales organizations
- Common pitfalls for technology startups and how to avoid them
- Resources and ideas to help you overcome your own sales challenges
- I hope you can join us for what promises to be a lively and interactive session.
Who should attend: Founders, CEOs and chief sales officers of early stage technology companies from pre-revenue to 20 million in revenue. Also, sales professionals, marketing professionals, engineers wanting to understand more about how to create a productive sales function.
About the Speaker
I worked with Steve Crepeau at a startup a few years back, where he closed early stage strategic deals for the company, and we worked together to successfully get venture capital funding. I highly recommend him. Steve is the CEO and President of True Sales Results, LLC. Steve has extensive experience selling and managing high technology sales teams for the past twenty years. He has been the VP of Sales for several early to medium stage companies ($0-$5M annual revenue) as well as several larger publicly traded companies ($30M-$200M+ annual revenue).
He has acted as a strategic sales advisor to many start-ups helping them build the optimal sales model and then execute against that sales model to grow the value of their business. His sales teams have closed thousands of deals ranging in price from $10K-$10M. He currently provides strategic sales consulting and outsourced sales services for companies from $0-$50M in revenues through his firm True Sales Results.
Register:
Go to http://www.ebig.org - then go to the calendar for Nov 12 (The EBIG website has been acting a little flaky - if you have any problems, just come to the meeting).
Directions:
Take I-580 to Pleasanton, just west of the I-680 interchange. From I-580, take the Foothill exit, turn south on Foothill (toward the mall), turn left on Laurel Creek, and right into the first driveway. The University of Phoenix is on the first floor of a multiple story building located on the east (mall) side of Foothill, between Laurel Creek and Stoneridge. Stay on the east side of the building (closest to the mall), and you will see a lit sign near the first-floor door that says, "University of Phoenix". Enter the door nearest that sign. Once inside, an easel in the entry way will direct you to our room.
If you look at the map here on Google, we are in the building immediately north and west of the green arrow (you may need to click on the "Hybrid" button in upper right corner to see the building):
Google map: http://tinyurl.com/2yy64b
